Situho Culture, trends, and the stuff that matters.

Situho

Culture, trends, and the stuff that matters.

Latest Articles

Good Vibes Only: How 'Culture Fit' Became Corporate America's Excuse to Stop Hiring Smart People
Relationships & Culture

Good Vibes Only: How 'Culture Fit' Became Corporate America's Excuse to Stop Hiring Smart People

Something quietly shifted in the way American companies decide who gets the job — and it has less to do with what you know than how likable you seem in a 30-minute Zoom call. We dug into the rise of personality-first hiring and asked the uncomfortable question: are we accidentally building a workforce that's great at vibes but terrible at the actual work?
Companies Don't Care If You Know Anything Anymore — And That Should Scare You
Relationships & Culture

Companies Don't Care If You Know Anything Anymore — And That Should Scare You

Major employers are quietly ditching skills-based hiring in favor of personality, potential, and a good vibe — and it's reshaping what a career even looks like in 2024. But is this a genuinely progressive shift, or just a convenient excuse to underpay people who don't know what they don't know yet? We dug in.
Broken Dishwasher, Empty Wallet: The Billion-Dollar Industry That Profits From What We've Forgotten
Relationships & Culture

Broken Dishwasher, Empty Wallet: The Billion-Dollar Industry That Profits From What We've Forgotten

Americans are spending more than ever to fix things their grandparents would have handled before lunch. A booming industry of repair services and DIY education platforms is cashing in on a generation that never learned to hold a wrench — but a growing counter-movement of young people is quietly pushing back.
Your Boss Is Paying Someone to Teach You How to Send an Email — And That's Not Even the Weird Part
Relationships & Culture

Your Boss Is Paying Someone to Teach You How to Send an Email — And That's Not Even the Weird Part

Across America, corporate training departments are quietly rolling out workshops on skills most people assumed everyone just... had. From writing a professional email to answering a phone call without spiraling, companies are now filling a gap that school and home life used to cover. The real question isn't who's to blame — it's what happens next.
Someone Is Charging $200 to Teach You How to Boil Pasta — and People Are Lining Up
Relationships & Culture

Someone Is Charging $200 to Teach You How to Boil Pasta — and People Are Lining Up

Across the country, a booming industry of 'adulting classes' is selling basic life skills back to the generation that never learned them. Whether that's a cultural failure or just clever marketing depends entirely on who you ask — and how badly you burned your last grilled cheese.
Putting Down the Phone and Picking Up a Pen: America's Analog Awakening
Fashion & Style

Putting Down the Phone and Picking Up a Pen: America's Analog Awakening

Vinyl records, film cameras, and handwritten letters are having a serious moment — and it's got nothing to do with nostalgia. For a growing number of Americans, going analog is the most radical act of self-preservation available.
How Did We Forget How to Do Everything? The Rise of the Helpless American Adult
Relationships & Culture

How Did We Forget How to Do Everything? The Rise of the Helpless American Adult

A leaky faucet used to be a Saturday afternoon project. Now it's a $200 service call. Somewhere along the way, Americans outsourced their basic life skills — and the bill is finally coming due.
We Broke a Generation: America's Quiet Crisis of Not Knowing How to Do Anything
Relationships & Culture

We Broke a Generation: America's Quiet Crisis of Not Knowing How to Do Anything

From changing a tire to patching a leaky faucet, millions of Americans are quietly outsourcing skills their grandparents considered basic survival. This isn't just an inconvenience — experts say it's reshaping how we see ourselves, and not in a good way.
Quiet Dressing Is Having a Moment — and It Says Everything About How Exhausted We Are
Fashion & Style

Quiet Dressing Is Having a Moment — and It Says Everything About How Exhausted We Are

Bold prints and neon maximalism had their moment — now a growing crowd of Americans is reaching for beige, opting out of the visual noise, and calling it a lifestyle. Turns out the most radical thing you can wear right now might be nothing interesting at all.
The New Luxury Is Doing Absolutely Nothing — and America Is Finally Catching On
Fashion & Style

The New Luxury Is Doing Absolutely Nothing — and America Is Finally Catching On

In a country that practically invented hustle culture, doing nothing has become the most coveted flex of all. From phone-free resorts to 'boring girl' aesthetics flooding TikTok, intentional idleness is having a major cultural moment — and what it says about burnout, status, and our collective mental health isn't subtle.
Barter Is Back: How Young Americans Are Ditching Cash — and Therapy — for Skill Swaps
Relationships & Culture

Barter Is Back: How Young Americans Are Ditching Cash — and Therapy — for Skill Swaps

Forget Venmo. A growing number of millennials and Gen Zers are trading their skills instead of their dollars — swapping graphic design for guitar lessons, copywriting for homemade pasta. It sounds retro, but this quiet movement is reshaping how we think about community, self-care, and what we actually owe each other.
Why Some Remote Workers Are Actually Choosing to Commute Again — And What That Says About All of Us
Relationships & Culture

Why Some Remote Workers Are Actually Choosing to Commute Again — And What That Says About All of Us

A growing number of remote workers are deliberately leaving the house to work — not because they have to, but because they need to. The trend is called revenge commuting, and it's a surprisingly honest mirror held up to the work-from-home revolution.
Forget Brunch — Young Americans Are Bonding Over Bread Baking and Blacksmithing
Relationships & Culture

Forget Brunch — Young Americans Are Bonding Over Bread Baking and Blacksmithing

Coffee dates are out. Candle-making workshops and fermentation clubs are in. A growing wave of younger Americans is ditching small talk for shared skills — and the connections they're forming are surprisingly deep.
Stealth Wealth Is Gen Z's New Flex — And It's Changing Fashion Forever
Fashion & Style

Stealth Wealth Is Gen Z's New Flex — And It's Changing Fashion Forever

Forget the logo-plastered hoodies and neon streetwear. Gen Z is quietly pivoting toward a fashion philosophy built on restraint, quality, and a kind of understated cool that doesn't need to announce itself. Here's why the most fashionable thing you can wear right now might be the thing nobody notices.
Swipe Left on Dating Apps — Americans Are Finding Real Love in the Weirdest Places
Relationships & Culture

Swipe Left on Dating Apps — Americans Are Finding Real Love in the Weirdest Places

Dating apps promised us love at scale, and instead delivered burnout, bad vibes, and an endless scroll to nowhere. So Americans are doing something unexpected — they're logging off and finding genuine connection in Discord servers, pottery classes, and hiking clubs. Here's the full, fascinating story.